The study echoes some of the trends elsewhere in Australia’s media ecosystem: in July, internal documents at the publicly funded ABC showed the deep skew toward older audiences for linear channels. “Yet, despite the economic headwinds the wider industry faces, BVOD growth continues.” “It has been a challenging 12 months for advertisers, broadcasters, and consumers alike which is reflected in these figures,” said ThinkTV CEO Kim Portrate in a statement.
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